Thoughtfully crafted strategy and content for your brand.
Thoughtfully crafted strategy and content for your brand.
Hi! I’m Heather Elias. I’ve spent more than two decades immersed in the real estate industry, learning it from the inside out—from full-time Realtor to executive leader, from industry advocate to PropTech strategist. I found my niche early, growing my real estate business through blogging—LoCo …
I found myself in the real estate industry almost by accident. I was fortunate back in 2003 to have a close friend in the business; she encouraged me to get my license and helped mentor me as I got started. My original marketing plan was …
Hi, I’m Heather Elias—founder of Artisan Consulting and a lifelong storyteller, strategist, and connector in the real estate space.
I’ve spent the last two decades immersed in nearly every facet of the real estate industry: as a top-producing agent and brokerage leader, an executive at national associations, a VP at a high-growth real estate tech company, and a trusted advisor to dozens of PropTech startups. This unique blend of boots-on-the-ground experience and strategic leadership gives me a 360-degree view of how the real estate industry actually works—and how to move it forward.
I started Artisan Consulting to help real estate and PropTech companies cut through the noise with smart, intentional strategies that resonate. Whether you need a go-to-market plan, a sharper brand story, or messaging that clicks with the people you’re trying to reach, I’m here to help you build it—and get it out into the world.
The best part of what I do? Working side-by-side with passionate founders, marketers, and innovators who care about making real estate better. I believe great strategy is rooted in empathy, simplicity, and storytelling—and when you get that right, everything else follows.
Let’s build something meaningful together.
